Workstation at school.
Entry Category: Student Designer, studying at New York Fashion Academy
Designer Name: Katy Flynn
Line: Swift Seas
Branding statement/ Bio info:
Built for women 18 to 60 years old, with bright new color schemes, feminine fits and more durable material combinations Swift Seas provides functional light weather apparel for Seattle women who are fun, adventurous, playful and sexy. Swift Seas functional everyday wear can be paired with lightweight outdoor clothing that is easy to travel with. This includes but is not limited to lightweight jackets and loose fitted pants made in weather proof material such as Weather Max65 and Nylon Ripstop and paired with lightweight wools and linens, with base layers in bamboo, hemp, linen and silk.
Swift Seas will be sold primarily online and looking to sell in local casual to activewear stores such as REI, Kavu, Lucy Activewear or Fisheries Supply.Swift Seas is priced in the mid-range between boutique and commercial apparel. Jackets around $300 and shorts at $100, Swift Seas offers a financially comparable and better quality garments for about the same price.