20. Sharon Kaye Johnson

Entry Category:  Student Designer, studying at New York Fashion Academy

Designer Name: Sharon Kaye Johnson 

Line: Sharon Kaye Johnson Designs 

Branding Statement/ Bio info: 

Pretty clothing that won’t limit your options

Line description:   

The Sharon Kaye Johnson line contains every day dresses and separates in simple but flattering styles for women who want their clothes to fit their days even when their days are not all alike; there are different looks for different activities. The line is made in natural fabrics to provide comfort and ease of care.

Demographic:  Urban women ages 30 – 50 with an income level between $60,000 and $175,000 with a desire to have clothing that works both in the office and out.

Price point: Separates $50 - $80; Dresses $70 - $150

Desired Vendors: Boutiques such as The Frock Shop, Peridot Boutique, and Andaluz.