Designer 21: Yi-Jen Jong

Entry Category: Student Designer

Designer Name: Yi-Jen Jong

Line: Yi-Jen Jong, Sunny with a Chance of Showers” collection

Branding Statement/ Bio Info:

Chic, couture, avant-garde. My mission is to create a line that makes a woman stand out in the crowd and make a statement about who they are: stylish, bold, and fashion-forward.  The Yi-Jen Jong line of clothes re-imagines luxurious and elegant couture with an avant-garde flair. It draws a fine line between woman who wants to feel elegant, sexy and cute to suit her situation. Whether she is a fashionable young woman or a sophisticated working professional who is confident, desirable, and is not shy to show off her bold fashion statement to the world.

This collection is inspired by the sunshine of California and rainfall of Washington, my pieces are touched with sparks of sunray with the organic beauty of nature. It aspires to capture the magical expression of energy and splash of color that you would hope to find on a rainy day.

To bring out the elegance, I lend the lines and shapes from the runways of New York and the high luxury and high couture of 5th Avenue. Professionals and the busy fashionista can feel the luxury in comfortable satin and silk fabric with fine finishes and sophisticated touches.

I seek to clothe the woman who loves fashion and dares to wear something unique and stylish to feel young, sexy and oh so fashion-forward.

Label Price: $150 and above

Desired Vendors: Local boutiques and high-end department stores

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