Designer 28: Erin Roby

Entry Category: Student Designer, studying at New York Fashion Academy

Designer Name: Erin Roby

Line: Erin Roby

Branding Statement/ Bio Info:

Erin Roby is inspired by smart, thoughtful women who convey a sense of authenticity and strength. The Erin Roby woman is a woman of purpose who is just as comfortable drinking a pint of her favorite brew at the local pub as she is sipping the finest Bordeaux at her favorite French restaurant. Mildly attuned to fashion trends, the Erin Roby woman appreciates apparel that strikes a perfect balance between originality and wearablilty.

In Erin Roby’s debut collection, structured silhouettes meet graceful draping to create what Erin calls a Northwest Modern look – a look that emphasizes luxury fabrics, natural materials and an edited, understated design aesthetic.

Luxury for real life.

Target Market:

Erin Roby targets affluent, well-educated, and well-traveled women in their 30s and 40s with a keen interest in cultivating their own style.

Differentiating Factor:

In addition to the use of high quality materials and the emphasis on fit and craftsmanship, Erin Roby presents pieces that are simultaneously original and wearable. Clothing doesn’t need to be over the top to make a lasting impression.

How Designs Meet Market Needs:

The Erin Roby woman desires a closet filled with classic, one-of-a-kind pieces that fit her unique personality and lifestyle. Clothing that uses classic design lines paired with unconventional twists ensures that the Erin Roby woman can have the closet she craves.

Price Point: High end boutique market.

Desired Vendors: Barney’s New York, NET-A-PORTER, Totokaelo, Steven Alan, Bird, No. 6, Frances May, Jumelle, among others. 

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