Pattern for the cardigan & concept sketchbook.
Designer 29: Alaina Shimmin
Entry Category: Student Designer, studying at the Art Institute of Seattle
Designer Name: Alaina Shimmin
Line: Modetta Loungewear, Spring/Summer 2013 Loungewear Collection
Branding Statement/ Bio Info:
The Modetta brand seeks to create modern garments with a feminine twist. Modetta aspires to accentuate every woman's body by playing with fullness, shape and color; complimenting her natural beauty through unique details. Our differentiating factor is that Modetta believes the modern woman does not need to give up femininity to be modern and stylish. We also believe that quality fabrics and craftsmanship should not have to be sacrificed for great style at moderate prices. We believe that every woman's wardrobe should consist of clothing that's modern, yet playful and fantastical; that every day should be a chance for her to play dress up- even when she's running a quick errand. After all, who wants to sacrifice comfort for style, when you can both? With loungewear pieces that are both comfortable and causal, Modetta's apparel can function as both at-home loungewear and casual street wear. Modetta's cut-n-sew loungewear line ranges in moderate pricing around $75-250 (retail) and is targeted towards highly-energetic, social and athletic women ages 20-45. Our desired vendors range from small boutiques, custom orders, shops like etsy.com, and in the future- major department stores and retailers. Our customer is a confident woman who leads a very active lifestyle and loves the little details in her busy life. Modetta's spring/summer 2013 loungewear collection features multifunctional designs in bright, fruity hues contrasted with soft greys. The line also features ultra-soft fabrics which are very comfortable for our busy customer, who wants her clothing to be both modern and stylish.