Designer 4: Lina Cho

Entry Category: Emerging Designer

Designer Name: Lina Cho

Line: LC Fashion

Branding Statement/ Bio Info:

Market: Performers (singers, musicians, ballerina, etc.), people who strive to become a performer, and fans of performers. 

Consumers taste level of looking at fashion is becoming higher and higher, especially fans of performers.  Teenagers and women of today do not want to look ordinary anymore.  My line is for women who want to stand out from the crowds.  These ladies are adventurous, fun, and fanciful.  The stage is their playground!   They are transforming, playful, and unique like a spring night water fall. 

One thing that is interesting about this market is that they look joyful externally, but they are extremely hungry internally.  To fulfill the internal hunger, I applied unique textures and geometric shapes to my designs so people will feel the power and strength when they wear it.

Price point: $150.00 - $350.00

Desired vendors: BCBG MaxAzria, Bebe, and Obzee

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