Call for Entries: Seamless in Seattle 2013

We are looking for the best clothing and accessories designers in Washington state. Entries will be accepted in the following categories:


*There will also be an Editor's Pick section*


>A $2,000 grand prize to one over-all winner sponsored by Quality Sewing & Vacuum and Brother International

>Two Brother sewing machines courtesy Quality Sewing & Vacuum and Brother International

>Awards will be given to the top designer in each category, as well as  in other categories at the editor's discretion

>Winners and their work will be professionally photographed and featured in the full color pages of Seattle magazine’s September issue

>Prominent coverage on or

>A portfolio of professional photographs of winning looks

>Professional mentorships where applicable


Weighed as follows:

50% Creativity and originality

20% Wearability

20% Workmanship

10% Branding statements and execution—how well you know your market and whether you’ve filled their needs

Seattle is filled with talented designers who thrill us with their skill and delight us with their innovation. For five years we've offered those up-and-comers a chance to change the face of local fashion through Seamless in Seattle, our contest that provides terrific exposure to the winners and a reason for Seattle’s style set to get dressed up and show off their hometown pride.

We’re shaking it up just a little bit this year by changing the eligibility requirements and inviting accessories designers to enter. From handbags to hats, we want to see what you’ve got! Jewelry will be considered, but keep in mind that these designs will end up in print and on the runway—we’re looking to be wowed with the new, the unique and the bold. There’s no longer a bridal category, but if you’re a bridal designer, please feel free to enter in either the Established or Emerging Designer category, depending on which one you fit into. Find complete details on the event below and don’t hesitate to email style editor Ali Brownrigg ( with questions.

Click here to peruse the designs of last year's winners!

NEW! Established Designers
• Designs must be original 
• Designers must reside in Washington State
• Designers must produce at least one cohesive collection a year, in a complete size run, with factory manufacturing

Emerging Designers
• Designs must be original 
• Designers must reside in Washington State
• Designers may manufacture their own merchandise on a by-piece basis 
• Designers currently enrolled as a student in a fashion academy or institution must graduate before July 1, 2013 in order to be eligible for this division

Student Designers
• Designs must be original 
• Current students of fashion academies or other schools with fashion design programs (designers who will not graduate before July 1, 2013 must enter the student division).
• Designers must reside in Washington State

NEW! Accessories
• Designs must be original 
• Category is open to designers of jewelry, handbags, shoes, hats and scarves 
• Designers must reside in Washington State

Portfolios must be submitted by June 12, 2013

1. No less than 10 but no more than 20 photos of your collection.
Present photos (in jpg format) of your clothes, patterns, sketches, etc. on a Mac compatible CD or upload to Dropbox, YouSendit, or another private photo sharing option. There is no minimum garment requirement, but we do recommend you present as many as needed within this requirement to give the judges a good snapshot of who you are as a designer. These don’t need to be professional but must be in focus and in color. Photo resolution should be less than or at 100KB in size for the web. (You must own the rights to any photos submitted or have photographer’s permission to reuse them publicly; submitting photos grants Seattle magazine permission to reuse them either in Seattle magazine or on

2. An electronic Word document with photo captions for each garment.
Include detailed information (including fabric used) for each garment. Please label appropriately so we can determine which caption goes with a particular photo (for example, your first photo’s file name should correspond to your first caption, and be clearly labeled). If there are multiple garments in a photo, please group all descriptions into a single caption for that photo.

3. An electronic Word document that includes the following information:
• The design category for your submission (emerging/established, student or accessories designer: see above eligibility requirements for questions)
• Your name, contact information, label name 
• A branding statement, briefly explaining your line in less than 350 words, including who your market is, what your differentiating factor is and how your designs meet the needs of your market. Keep in mind that your branding statement is a reflection of your line. Be professional and proofread it for correct grammar and punctuation
• Your label’s price point and desired vendors

4. A headshot of yourself for use on the web. Image format: JPEG, less than 100K.

Send portfolios to:
Attn: Ali Brownrigg
Seattle Magazine
1518 First Ave South, Suite 500
Seattle WA 98134
** Incomplete submissions, or applications not submitted in the requested format will not be considered.

Your portfolio (including headshot, photos and branding statement submitted) will be made available to our judging panel, which is comprised of local designers, fashion design instructors and select retailers who will narrow the field to the top three contenders in each category. From there, the winners will be chosen by style editor, Ali Brownrigg.

PHOTO SHOOT (Early July):
Winners, along with their garments, will be featured in the September issue of the magazine, and as such, participate in a fashion photo shoot in early-mid July.