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Pop-In @ Nordstrom + Video
Nordstrom is launching a new concept this week, a pop-in, rather than a pop-up, I suppose—an series of themed shops at only eight stores, including the downtown flagship.
The first pop-in, which opened October 10, is French Fling, a curated selection of French-inspired goods, from clothing to accessories for both men and women, including items from Rodarte, Repetto, A.P.C. and Kenzo.
It looks incredible. The team at Nordstrom has transformed the store into a jardin de fashion, with manicured greenery and faux girders a la the Eiffel Tower. Ever wondered what goes into creating such a display? Check out the video of this transformation below: