Entry Category: Emerging Designer
Designer Name: Carina Carter
Line: Henley Harper
Branding Statement/ Bio Info:
Henley Harper is ornate, playful, and unapologetic. The target market consists of professional women 22-35 who have an active social life and are active in their community. These women know who they are and what they like and aren’t afraid to show their personality in their unique clothing choices. They need versatility in their clothing options to reflect the several facets of their life. They may need a garment for going to the ballet or for a picnic in the park with their friends. These women go to coffee shops, movies, art galleries, concerts and they need outfits to show up in, while still feeling special and unique. Henley Harper serves this market by offering an array of choices for this discerning woman to choose from, while still maintaining a cohesive feel. There are many unexpected touches throughout the collection, which the Henley Harper customer will appreciate and seek out. Henley Harper is differentiated by its unusual fabric pairings and intricate use of ribbons, beads, metals, and trims. It mixes colors and patterns in an unapologetic way, resulting in a distinctive style.
Price Point: $65-$150
Desired Vendors: Horseshoe, Aprie, Frock Shop, Sway & Cake