Philosophy: Rachel Kim doesn’t believe in business casual. The 26-year-old Bellevue retailer, who retooled her fashion blog Vue Society (vuesociety.com ) into a high-end online shop in 2011, takes designer office wear—clean black blazers, Marc Jacobs power heels and Fendi bags—to the edge of urban sass with chunky “Avatar-esque” necklaces, fur stoles and cut-out shirts. “I like a clean, minimalistic look,” she says, “but my accessories are then almost gaudy to spice it up.”
Dream Christmas gift: “A frothy Marchesa dress. Every girl needs a princess dress in her closet, just in case.”
Pet peeve: “When people don’t adjust their style to the season. No one needs to see your toes peeking out in winter.”
Favorite trend: “Neon! It pairs well with my go-to black and is packed with personality.”
Shopping stops: Often sporting edgy designers such as Stylestalker and Blaque Label from her store, Kim also stalks the online shops at Zara (zara.com ) and Asos (us.asos.com ), as well as the designer sections at Nordstrom Rack.