Reni Ruan is an independent designer label. Its target customers are young ladies who are between ages of 16 and 23 years old and aspire to be outstanding women in the future. According to customers’ personalities, Reni Ruan provides three lines of design; they are sweet, independent and charming. At a particular age, every little girl wants to become someone’s princess or queen, and this brand will help her accomplish this little desire in her heart. Wanting to be mature but unwilling to give up innocence is Reni Ruan customers’ common characteristic.