Seamless in Seattle 2012

Complete details and submission instructions for our 5th annual designer competition.
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If you’re a Project Runway fan, you’ll love Seamless in Seattle. We’re combing the city for the best up-and-coming fashion designers hungry to change the face of local fashion. This year, we’re offering the winners big prizes, such as the chance to launch their line at a premier fashion event. Find complete details on the event below:

We are no longer accepting submissions. Applications were due Friday, June 1, 2012

Click here to see last year's winners!
We are looking for the best up and coming clothing fashion designers in the state. Entries will be accepted in the following categories:
1)    Best Emerging Designers
2)    Best Student Designers

3)    Best Bridal Designer (winner will be featured in Seattle Bride magazine) 


• The top ten finalists will be featured in the first Seamless in Seattle Fashion Show in September 2012 (date TBD).
• You and your work photographed professionally and featured in the full color pages of Seattle magazine’s September issue (or Seattle Bride magazine, for Best Bridal Designer)
• Prominent coverage on or
• Copy of judges’ notes on your collection for feedback

Weighed as follows:
50% • Creativity and originality
20% • Wearability
20% • Workmanship
10% • Branding statements and execution—how well you know your market and whether you’ve filled their needs

Emerging Designers and Bridal Designers
• Designers who produce or sell up to, but no more than, 2,500 pieces per year.
• Designs must be original.
• Designers must reside in Washington state.
• Designers currently enrolled as a student in a fashion academy or institution must graduate before July 1, 2012 in order to be eligible for emerging division.

Student Designers
• Current students of fashion academies or other schools with fashion design programs (designers who will not graduate before July 1, 2012 must enter the student division).
• Designers who do not have clothing carried at any shops yet or who have sold less than $2,000 of merchandise (wholesale) in the last two years in two or less shops.
• Designs must be original.
• Designers must reside in Washington state.
1. No less than 10 but no more than 20 photos of your collection.
Present photos (in jpeg format) of your clothes, patterns, sketches, etc. on a Mac compatible CD. There is no minimum garment requirement, but we do recommend you present as many as needed within this requirement to give the judges a good snapshot of who you are as a designer. These don’t need to be professional but must be in focus and in color. Photo resolution should be less than or 100KB in size for the web. (You must own the rights to any photos submitted or have photographer’s permission to reuse them publicly; submitting photos grants Seattle magazine permission to reuse them either in Seattle magazine or on

2. An electronic word document with photo captions info for each garment.
Include detailed information (including fabric used) for each garment. Please label appropriately so we can determine which caption goes with a particular photo (for example, your first photo should correspond to your first caption, and be labeled). If there are multiple garments in a photo, please group all descriptions into a single caption for that photo.
3. An electronic word document that includes the following information:
• Please specify the design category for your submission (emerging or student designer, you may not enter both; please see above eligibility requirements for questions)
•  Your name, contact information, label name and a branding statement, briefly explaining your line in less than 350 words, including who your market is, what your differentiating factor is and how your designs meet the needs of your market
• Your label’s price point and desired vendors
4. A headshot of yourself for use on the web.

** Incomplete submissions, or applications not submitted in the requested format will not be considered.
Your portfolio (including headshot, photos and branding statement submitted) will be posted online at for our judging panel, which is comprised of local designers, fashion design instructors and select retailers. The portfolio will also be open for viewing for our online readers.
Finalists will be notified no later than June 18, 2012 and will be called into our office to make a live presentation on Thursday, June 28. You will be asked to make a 10 minute presentation in person with your clothes shown in the way you feel best shows your work—on hangers, on a model, on a dress form, etc. You will have to provide all props and models to display your clothing.

PHOTO SHOOT (Early July):

Winners, along with their garments, will be featured in the September issue of the magazine, and as such, participate in a fashion photoshoot in early-mid July.

SEAMLESS IN SEATTLE FASHION SHOW (September 2012): All finalists will also be asked to participate in the Seamless in Seattle Fashion Show. Further details will be announced closer to the entry deadline.

Send to:
Attn: Kate Calamusa
Seattle Magazine
1518 First Ave South, Suite 500
Seattle WA 98134

Please direct queries to:
Kate Calamusa

Your Local Gift-Giving Guide

Your Local Gift-Giving Guide

Avoid the Black Friday nightmare and shop on Seattle's smaller scale
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Seattle's Rachel Ball is just one local Etsy retailer who creates handmade goods perfect for holiday gift-giving

The retail tables are turning: during the last holiday season, a greater percentage of shoppers did their gift-giving online, edging out traditional brick-and-mortar stores for holiday shopping.
It makes sense. I mean, who needs the hassle of the holiday in-and-out, the stress of navigating sales at big-box stores and dealing with manic crowds, when you can complete your holiday shopping with a few clicks of the your mouse? And, might we add, while binge-watching new Gilmore Girls episodes and drinking hot cocoa? (We’d suggest stocking up on Fran’s Dark Hot Chocolate or Chocolopolis drinking chocolate for the winter).
What’s more, shopping online gives you the opportunity to bypass traditional everyone’s-getting-it gifts for purchases with a personal touch—and a local benefit. Here’s how to shop locally in Seattle this holiday season, and better yet, how to be the gift-giver everyone wishes was their Secret Santa.

Think Etsy

Etsy is chock-full of unique items made by Seattle producers. Some of Seattle’s best creatives even started there before graduating to their own grown-up companies. Check out some of our favorites picks:

Perks of Aurora: Pop culture is in (just ask the former EMP museum). For the movie/music/TV show connoisseur in your life, gift handmade cards and mugs adorned with images from the likes of Saved by the Bell, Golden Girls, Friends and Parks and Recreation.

Kani Botanicals: Natural, handmade and organic skin and body products like face masks and lip balms.

Seattle Candle Company: Bring the scents of Seattle rain, fresh coffee and the pine forest into your home with all-natural hand-poured candles.

wrenbirdarts: Whimsical embroidery that features hand-drawn and hand-stitched patterns, like a colorful donut or Big Foot. You can even request custom orders. It’s not just Grandma’s craft anymore!

Image credit: wrenbirdarts

Andrews Reclaimed: Give a home a rustic feel with recycled wood gifts like a succulent planter or jewelry rack.

Three Bad Seeds: Evoke the forests and mountains of the Pacific Northwest with sculptural woolen pillows made to order.

elephantine: One of our favorite Seattle bloggers offers modern, handmade jewelry perfect for any taste, including a jewelry of the month club. You can also check out Mignon, her house- and officeware shop with gems like a travel candle or a dog bone cookie cutter.

Image credit: elephantine

Shop Online—Locally

What’s better than supporting your favorite local artists from home? Ring in the holiday shopping season (and avoid Black Friday lines) by exploring the goods from a select group of local PNW vendors participating in their own three-day online event, A Holiday Pop-Up Market by Hello Friends and Things, from November 25-27. The online happening offers discounts on featured gift items along with raffle prizes and donations to local charities. Participating small businesses include Fort Boards, Flourless Goodies, Uphill Designs, Moxie & Oliver, Moon Valley Organics and Chart A La Carte. Turn on the Christmas music and click away. 

If you do, perhaps, feel like stretching your legs for more traditional shopping (or maybe you just need more hot chocolate), plan to visit The Fourth Annual Handmade Holiday Market, a showcase of more than fifty local artists and their holiday offerings. The event, held on December 10 from 10 a.m. to 4 p.m. at Second Use Building Materials (3223 6th Ave S, Seattle, Washington 98134), is free and open to the public. 

Reap the Rewards

Shop small for the holidays and earn rewards. Celebrating for Black Friday and Small Business Saturday, a group of local shops in Seattle are joining together with the Little Boxes app to offer discounts and raffle prizes for supporters of small local businesses. By downloading the app (or the paper passport), visiting Little Boxes shops and entering codes, Seattle shoppers can reap the benefits of shopping close to home. Codes unlock discounts and entries for raffle prizes, like an iPad Air, a stay at the Ace Hotel, spa and restaurant gift certificates and more. Visit Little Boxes for more information about participating shops and reward instructions.