Seamless in Seattle 2012

Complete details and submission instructions for our 5th annual designer competition.
| Posted

If you’re a Project Runway fan, you’ll love Seamless in Seattle. We’re combing the city for the best up-and-coming fashion designers hungry to change the face of local fashion. This year, we’re offering the winners big prizes, such as the chance to launch their line at a premier fashion event. Find complete details on the event below:

We are no longer accepting submissions. Applications were due Friday, June 1, 2012

Click here to see last year's winners!
We are looking for the best up and coming clothing fashion designers in the state. Entries will be accepted in the following categories:
1)    Best Emerging Designers
2)    Best Student Designers

3)    Best Bridal Designer (winner will be featured in Seattle Bride magazine) 


• The top ten finalists will be featured in the first Seamless in Seattle Fashion Show in September 2012 (date TBD).
• You and your work photographed professionally and featured in the full color pages of Seattle magazine’s September issue (or Seattle Bride magazine, for Best Bridal Designer)
• Prominent coverage on or
• Copy of judges’ notes on your collection for feedback

Weighed as follows:
50% • Creativity and originality
20% • Wearability
20% • Workmanship
10% • Branding statements and execution—how well you know your market and whether you’ve filled their needs

Emerging Designers and Bridal Designers
• Designers who produce or sell up to, but no more than, 2,500 pieces per year.
• Designs must be original.
• Designers must reside in Washington state.
• Designers currently enrolled as a student in a fashion academy or institution must graduate before July 1, 2012 in order to be eligible for emerging division.

Student Designers
• Current students of fashion academies or other schools with fashion design programs (designers who will not graduate before July 1, 2012 must enter the student division).
• Designers who do not have clothing carried at any shops yet or who have sold less than $2,000 of merchandise (wholesale) in the last two years in two or less shops.
• Designs must be original.
• Designers must reside in Washington state.
1. No less than 10 but no more than 20 photos of your collection.
Present photos (in jpeg format) of your clothes, patterns, sketches, etc. on a Mac compatible CD. There is no minimum garment requirement, but we do recommend you present as many as needed within this requirement to give the judges a good snapshot of who you are as a designer. These don’t need to be professional but must be in focus and in color. Photo resolution should be less than or 100KB in size for the web. (You must own the rights to any photos submitted or have photographer’s permission to reuse them publicly; submitting photos grants Seattle magazine permission to reuse them either in Seattle magazine or on

2. An electronic word document with photo captions info for each garment.
Include detailed information (including fabric used) for each garment. Please label appropriately so we can determine which caption goes with a particular photo (for example, your first photo should correspond to your first caption, and be labeled). If there are multiple garments in a photo, please group all descriptions into a single caption for that photo.
3. An electronic word document that includes the following information:
• Please specify the design category for your submission (emerging or student designer, you may not enter both; please see above eligibility requirements for questions)
•  Your name, contact information, label name and a branding statement, briefly explaining your line in less than 350 words, including who your market is, what your differentiating factor is and how your designs meet the needs of your market
• Your label’s price point and desired vendors
4. A headshot of yourself for use on the web.

** Incomplete submissions, or applications not submitted in the requested format will not be considered.
Your portfolio (including headshot, photos and branding statement submitted) will be posted online at for our judging panel, which is comprised of local designers, fashion design instructors and select retailers. The portfolio will also be open for viewing for our online readers.
Finalists will be notified no later than June 18, 2012 and will be called into our office to make a live presentation on Thursday, June 28. You will be asked to make a 10 minute presentation in person with your clothes shown in the way you feel best shows your work—on hangers, on a model, on a dress form, etc. You will have to provide all props and models to display your clothing.

PHOTO SHOOT (Early July):

Winners, along with their garments, will be featured in the September issue of the magazine, and as such, participate in a fashion photoshoot in early-mid July.

SEAMLESS IN SEATTLE FASHION SHOW (September 2012): All finalists will also be asked to participate in the Seamless in Seattle Fashion Show. Further details will be announced closer to the entry deadline.

Send to:
Attn: Kate Calamusa
Seattle Magazine
1518 First Ave South, Suite 500
Seattle WA 98134

Please direct queries to:
Kate Calamusa

Related Content

The dapper QB and ace designer connected for a galactic fashion show fundraiser.

The popular boot brand's first Northwest store opened in Seattle this month.

These trendy little packages offer monthly surprises from cupcakes to new wardrobes.

Flora and Henri puts down roots AGAIN.