Sub Pop Records

This week, guitarist Peter Richards of indie rock trio Dude York takes a crack at our questions. His Hardly Art-signed group will release its new John Goodmanson (Sleater-Kinney, Bikini Kill) and Cody Votolato (The Blood Brothers)-produced album, 'Sincerely,' this Friday

"I only intend to delve deeper into my art form, to become a better MC, a better performer and a more impactful writer and artist. I want to be the best. I want to make a difference in people's lives, and I want to inspire our youth forever."