Amazon’s New Kindle Ad Loves Gay Marriage

Seattle-based retail giant Amazon.com just launched a national ad for its Kindle Paperwhite. The star of the ad isn’t the new e-reader, though. It’s the subtle notion presented that gay marriage is a totally benign and normal aspect of life. Oh, and any thinking that defaults to heterosexuality as a norm. Well, that’s sort of old hat. The future is all about equality (and reading on screens, indoors and out). Cheers to that (except the screen part; I’m not totally sold on that idea).

Now, if we could just get the cleaning product companies to stop making ads that depict women as finding a new lease on life (or even romantic partnerships)when they get fancier mops.