Coffee
The 2016 Executive Excellence Awards: Arthur Rubinfeld
Chief Creative Officer, Starbucks
When Howard Schultz returned to the helm of Starbucks in 2008 to reverse the companys flagging fortunes, he persuaded Arthur Rubinfeld, a close friend, to return as chief creative officer. Rubinfeld had led Starbucks real estate and design division in its early years, developing a strategy based on traffic patterns and demographics that drove its…
The 2016 Executive Excellence Awards: Arthur Rubinfeld
Chief Creative Officer, Starbucks
When Howard Schultz returned to the helm of Starbucks in 2008 to reverse the companys flagging fortunes, he persuaded Arthur Rubinfeld, a close friend, to return as chief creative officer. Rubinfeld had led Starbucks real estate and design division in its early years, developing a strategy based on traffic patterns and demographics that drove its…