Less Is More: For Creative Powerhouse Ava J. Holmes, Conservation Is Her Fashion Passion

The cofounder of Fashion for Conservation combines her love of fashion and the outdoors
| FROM THE PRINT EDITION |
 
 

This article appears in print in the March 2018 issueClick here to subscribe.

Country Meets City
A love of the outdoors and couture may seem like a contradiction, but not for Ava J. Holmes, who spent her childhood alternating between upstate New York at her father’s wilderness survival school and in Manhattan with her filmmaker/musician mother. In 2012, Holmes, a producer of fashion-week events around the world, combined these two loves by cofounding Fashion for Conservation (FFC) with Samantha Zwicker of Hoja Nueva, a Seattle-based environmental nonprofit that does work in Peru, and Nazanine Afshar, an art director for British Vogue. The Seattle-based organization focuses on raising awareness and funds for conservation through fashion design, shows and events. 

Jump In
“It’s an eclectic combination,” says Holmes of her personal style. “Every piece I own is significant to me and has a story behind it.” Her wardrobe seamlessly blends high-end designer and vintage pieces. Jumpsuits, including one from Goodwill’s Glitter Sale, are a staple. “I have a jumpsuit for everything. You can style it up, put a blazer over it, wear heels with it, or you can wear it to bed or to yoga,” she says.

A frequent traveler to industry events, such as London Fashion Week, as well as to Hoja Nueva’s conservation site in the Peruvian Amazon, each morning she asks herself, “Do I wear bare feet or stilettos?’” On those stiletto days, Alexander McQueen is a go-to. 

Emerald Style
“I feel that a lot of designers [in Seattle] are either inspired by nature literally or more subtly through the fabrics they use,” says Holmes, whose playful aesthetic mixes sophistication with the avant-garde. She favors several local brands that focus on sustainability (think quality materials, fair business practices and minimal environmental impact), such as Devonation, Dawnamatrix, J. Von Stratton and Schai. 

Down the Line
Fashion for Conservation will release the latest issue of its FCC Magazine this spring, with design spreads inspired by conservation efforts in Peru. As Holmes says, fashion is a universal language that everyone gets to participate in. Wherever her travels take her, Holmes will be helping to spread her conservation message to stylish crowds across the globe.  

Related Content

 In the past seven years, Seattle-based TomboyX has become a gender-neutral brand that has something for everyone

In the past seven years, Seattle-based TomboyX has become a gender-neutral brand that has something for everyone

Rather than relying on color to make her bags interesting, Mensah uses embossment to create her eye-catching designs

Rather than relying on color to make her bags interesting, Mensah uses embossment to create her eye-catching designs.

Many of his designs are custom made and specifically created for the needs of the person wearing them

Many of his designs are custom made and specifically created for the needs of the person wearing them

Jamen Lanogwa is the owner of Saziru, a Seattle-based luxury fashion brand serving looks that are both classic and edgy

Jamen Lanogwa was in the 10th grade when he first got a taste for design. He disliked the baggy fit of his high school track uniform and transformed it into something more form fitting and comfortable.