Food & Culture

New Starbucks HQ Cafe Opens Today

The Reserve store features innovative drinks, Princi baked goods and free parking

By Chelsea Lin February 26, 2018


If Goldilocks were reimagined as a Seattle coffee connoisseur, she’d likely find your average Starbucks café too pedestrian, the Capitol Hill Roastery too lofty (and crowded). But the new Reserve store—open today in the shadow of the mermaid at the coffee giant’s SoDo HQ—is juuuuuuuust right.

The spacious new café, over a year in the making, takes its concept of “third place”—your space, in addition to work and home—one step further in the Reserve store. It features the greatest experiential elements of the Roastery facility and dials it up: more modern, cozy seating options; two fireplaces; communal working spaces; fresh baked goods from Italian bakery partner Princi; innovative coffee beverages and after-work cocktails. Somehow, the result is more casual, more hygge. And it’s not just for Starbucks’ employees. They envision this as a community gathering space—presumably with less foot traffic and tourist buses than the Roastery.

Starbucks is calling this café a marketplace, and it does have the stylized retail selections (t-shirts, coffee nerd brewing technology, etc.) of the Roastery. But it’s still a café first and foremost. You should order the spiced ginger cold brew, a combo of ginger ale, burnt cinnamon syrup and cold brew. You should have one of the Princi creations that feature cheese and cured meat and fresh bread (there are many). And you should take advantage of the free two-hour parking—bring a book, or a friend, and stay awhile. The parking alone makes this place worth choosing over the Roastery.

We’re anticipating this model will take off in other cities; Starbucks wouldn’t comment on where and when another Reserve store may open, but they said up to 1000 could be open around the world in the future. (Meanwhile, Shanghai got a Roastery last year and Milan’s will open this year.)

Starting today, hours are 6 a.m. to 9 p.m. weekdays and 7 a.m. to 9 p.m. weekends. Happy hour, with aperol spritz and espresso martinis, starts at 4 p.m.

Like a campfire, but indoors.

Follow Us

What’s All the Fuss About? 

What’s All the Fuss About? 

Let these Seattle-area restaurants take the Thanksgiving cooking reins

The countdown kicks off earlier each year. Turkey window decals peck at the heels of the skeletons. Soggy brown leaves lay scattered across roads, sidewalks, and yards. From misty blue mornings to frigid evenings, we hear you, nature. It’s time to eat, drink, and be merry. If you’re looking to remove the stress from your…

Five Things to Eat in November

Five Things to Eat in November

No need to wait for the holiday spread. Make every meal as comforting and celebratory as the feast ahead.

So often around this time of year, our attention turns to the holiday feast — the giant bird, abundant sides, and numerous pies — such that we forget how everyday meals can be regular opportunities to treat ourselves. Family-owned restaurants are returning to classic recipes and bringing a sense of comfort and ease to our…

Eat Your Vegetables

Eat Your Vegetables

Make the most of seasonal produce with these recipes

The parking garage is under a vitamin shop, across the street from an apartment complex. It’s trash pickup day so the garbage cans are stinky and overflowing. A few crows bounce through puddles in the alley, waiting for me to pass so they can get back to doing whatever it is crows do when no…

Westfield Southcenter launches Restaurant Row

Westfield Southcenter launches Restaurant Row

The mall is in the midst of a culinary upgrade

Get ready for Restaurant Row at Westfield Southcenter. The entire north side of the Tukwila shopping center has established a new dining district. Dubbed “Restaurant Row,” the emerging culinary hub is introducing several new concepts, beginning with Mr. Dim sum this winter. Gen Korean and another new concept will open later next year. Each restaurant…