Food & Drink

The Scourge of Tipflation

When to tip, and how much is too much?

By Rob Smith May 29, 2024

A person holds a tablet displaying tipping options: 15% "Good," 18% "Great," 25% "Wow!," 30% "Best Service Ever!," "No Tip," and "Custom." The bill amount shown is $56.40, illustrating the tipping scourge known as tipflation.

What do vape shops, self-serve frozen yogurt outlets, ticket counters at movie theaters, and merch tents at concerts have in common? You’re usually asked to add a tip for service.

Chances are a digital payment system will request a tip when you get your oil changed. Buying a gift card at a restaurant? Be prepared to tip. Some personal trainers even expect a little extra for their time. “This tip tsunami has clearly gotten out of hand as industries of all types are jumping on the tipping bandwagon.

A study by software payment company SpotOn found that the average tip across Washington state has increased by only 0.2% in the last six months to an average of 12.5%. Furthermore, fully one-third of restaurant workers across the United States, who depend on gratuities for anywhere from 25% to 75% of their income, report no change in their tips over the last year. 

A 2023 survey from Pew Research Center found that 72% of U.S. adults say tipping is expected in more places than it was five years ago, and two-thirds say they’re confused about whether to tip or how much to give. Tip jars are easy to ignore. Digital payment systems with gratuity amounts of up to 30% are not.

Tipping is generally thought to have originated in Europe centuries ago, but has a troubling history in America. Various sources across the internet date tipping in this country to the end of slavery, where employers encouraged people to tip to supplement low wages.

The SpotOn survey found that 44% of respondents wanted a default 10% option on digital payment systems. Though tipped workers in the restaurant industry, for instance, depend on that income for anywhere from 25% to 75% of their wages, it’s a precarious slope: Only one in four 18-to-24-year-olds say that fast-food restaurants and drive-thrus warrant tipping. Only 5% of those older than 65 feel the same way.

I once had a bartender friend who slipped me a free beer whenever I visited his establishment. Of course, that didn’t save me any money, because I felt I had to give him an even larger tip than normal. Most times, I came out on the short end of that. His employer eventually caught on and fired him.

Google “tipflation,” and hundreds of thousands of results show up. Businesses will only reconsider this practice if enough consumers resist excessive tipping prompts, awkward as that may seem.

Follow Us

ACT Contemporary Theatre, Seattle Shakespeare Co. May Merge

ACT Contemporary Theatre, Seattle Shakespeare Co. May Merge

Potential partnership would unite the organizations in ACT’s current home

ACT Contemporary Theatre and the Seattle Shakespeare Co. have announced plans to explore a merger...

Meet Alicia Crank

Meet Alicia Crank

Crank joins Seattle mag as director of opportunities; will remain at Seattle CityClub

In addition to her CityClub duties, Crank has joined Seattle magazine as the new “director of opportunities.” In her new role, Crank will serve as a community ambassador for the publication, and will help identify both revenue and engagement opportunities.

Adrian Diaz Out As Seattle Police Chief

Adrian Diaz Out As Seattle Police Chief

Twenty-seven-year SPD veteran held the post for almost four years

Seattle Mayor Bruce Harrell has reassigned Seattle Police Chief Adrian Diaz. The move comes as the department faces several legal challenges. Diaz was officially named chief of police by Mayor Bruce Harrell in September 2022 after he had served as interim chief since the summer of 2020, replacing Carmen Best. Harrell said former King County…

No Cap: This is Really Bussin

No Cap: This is Really Bussin

Confused by Gen Z slang? This handy guide can help.

Gen Z has cooked up a dialect that's practically foreign to the rest of the world, and you can thank TikTok for that. Since its debut...