Seattle Living

Two Local Design Sites With Great Redecorating Ideas

Two online retailers are making it easier than ever to redecorate your home without ever leaving it

By Brigitte Long October 24, 2016


This article originally appeared in the October 2016 issue of Seattle Magazine.

Image: Jeff Beck
The home office space created by local interior design company Pulp Design Studio for’s virtually designed Seattle Showhouse earlier this year “All that’s good” (ATG) truly is in store for Seattleites shopping at, the Kirkland-based home furnishings company and partner of digital design service website Decorist ( Once at the Decorist site, users can select which room they would like to make over and the design package that best suits their budget (see “Cost,” below). Next, they’re guided through a quiz that matches them with a personalized stylist based on their taste, preferences and color schemes. Decorist’s stylists then begin suggesting items with which to decorate the room, pulling primarily from ATGStores’ vast database of trendy fixtures and chic furniture, sharing all of their suggestions in the digital account created for the customer. “We see this [type of online service] as an innovative approach of interior design,” says Molly Hartney, vice president of marketing and merchandising for ATGStores. “The designer builds 3-D boards for the customer and then uploads them to the customer’s account, talks one on one with them…it makes the experience totally unique.” Through additional direct messaging, purchasing and installation services, all projects can go from concept to completion entirely online.

Cost: Rates start at $199/project for “classic designers” (designers who are newer to the industry) and range from $599 to $1,299 for “elite designers” (who have more than five years of experience) or “celebrity designers” (whose work has been featured in industry publications), such as Brian Paquette, Coco Kelly, Pulp Design Studio and Celerie Kemble. 

Image: Jeff Henkel (
A bedroom interior created online using for a South Lake Union apartment The digital design service offered from online home decor marketplace Dezignable ( is called Swank—and appropriately so. “Swank is customized shopping for the highly connected, busy individual,” says Marty Collins cofounder of Dezignable, which is headquartered in South Lake Union. “You can redecorate on your own schedule.” Swank’s members-only service provides clients with access to professional stylists. The customer can send images of the spaces they want redesigned and, in return, are sent a personalized shopping list of products sourced from Dezignable’s marketplace, which offers them a discount on all products purchased as well as free shipping. “It’s a custom style experience, at an affordable price,” says Collins. 

Cost: Rates start at $99 for a yearlong membership, which includes correspondence with a personal stylist ready to help pick products for your home, 15 percent off all items purchased on and free shipping.


Join The Must List

Sign up and get Seattle's best events delivered to your inbox every week.

Follow Us

Cult Paint Brand Lick! Develops a Seattle Palette

Cult Paint Brand Lick! Develops a Seattle Palette

Hip paint brand describes Seattle’s color palette

You’d be forgiven if you thought the ideal color to describe Seattle is “gray” — at least for eight months of the year. That’s certainly not how paint brand Lick! sees it. The cult favorite home-décor brand chose Seattle as one of only five cities for its new collection of U.S. City Palettes — a…

Turning the Other Peak at Suncadia

Turning the Other Peak at Suncadia


Interrupting their travels to build a vacation home from scratch was the last thing on the minds of Sherri and Ali Anissipour in 2019 when they went on an anniversary holiday to Suncadia resort, located about 90 minutes east of their Seattle home. “We wanted to travel the world,” Sherri says, “not go to the…

From the inside out

From the inside out


Anna Popov never wanted to design her own house. An interior designer by trade, she didn’t want to put the amount of time, energy, and thought that she offers to her clients into designing her own home. She’d rather just find a place that checked all her boxes. But after two years of searching, nothing…

Publisher's Note: Can Our Architecture Make Us Better?

Publisher’s Note: Can Our Architecture Make Us Better?

Seattle's built environment reveals a lot about the city

With this issue’s focus on iconic Seattle architecture, we continue to drive awareness of the fact that Seattle is a world-class city, even if we ourselves may not know it yet. It’s been said that architecture stands as a representation of how we see ourselves, of how we see the world. At its most practical,…