Airline Gives Priority Boarding to Seahawks Fans Wearing Russell Wilson Jerseys

Seattle-based Alaska Airlines rewards hometown football fans.

By Michael Rietmulder August 14, 2017


It’s local pandering at its most shameless and we’re totally into it.

As the Seahawks got back in action with a preseason drubbing of the Los Angeles Chargers this weekend, Seattle-based Alaska Airlines is bringing back a promotion popular among twelfies. Show up at Sea-Tac rocking your No. 3 Russell Wilson jersey and Alaska staff will let you board your flight early. Lay claim to overhead compartment space and establish armrest dominance while the poor souls who bought Sidney Rice jerseys are still struggling to connect to terminal wi-fi. The promo extends through the end of the Seahawks regular season.

For an industry that as a whole does nothing cool for anyone ever, we welcome this hometown pandering with open arms. The All-American quarterback with a golden arm, poster-boy smile and impeccable fashion sense is a marketer’s dream. So, it’s no wonder that Alaska has cheekily anointed our pigskin hero as its [groan] “Chief Football Officer.”

It’s probably safe to say that corporations won’t be lining up for similar sponsorship deals with the Hawks’ outspoken defensive end Michael Bennett, who sat on the bench during the national anthem on Sunday. Bennett’s silent protest followed a similar move by former Seahawk Marshawn Lynch this weekend. Lynch, who’s still beloved in Washington (and apparently Indiana), took a seat during the patriotic tune when his Oakland Raiders opened its preseason on Friday.


Join The Must List

Sign up and get Seattle's best events delivered to your inbox every week.

Follow Us

IWG Flexible Workspaces Foster Transformational Change | Sponsored

IWG Flexible Workspaces Foster Transformational Change | Sponsored

IWG’s hybrid model boost productivity, profits and employee happiness.

IWG is the world’s largest provider of flexible workspace, with 3,500 locations operating under brands including Regus, Spaces and HQ across 120 countries. Its network is unrivaled in its reach, which extends beyond central business districts to suburban and rural areas, where employees have an unparalleled choice of locations in the heart of their local…

Sponsored | How COVID-19 Changed College Admissions

Sponsored | How COVID-19 Changed College Admissions

What Every High School Parent and Student Should Know

After last year’s unusual college admission season, parents of high school juniors and seniors have more questions than ever about applying to college during COVID-19. The global pandemic has created a new landscape for students currently applying for college, says college counselor Kelly Herrington.  “When people ask me how COVID-19 has changed college admissions, I…

All Eyes on Seattle

All Eyes on Seattle

A note from the editor

The new Bill & Melinda Gates Center for Computer Science & Engineering at the University of Washington.

News Round Up: The West Seattle Bridge is Falling Down, Falling Down...

News Round Up: The West Seattle Bridge is Falling Down, Falling Down…

Plus: Some farmers markets are reopening and Pride weekend is going virtual

The West Seattle Bridge is closed until further notice.