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Pickleball Franchise The Picklr Takes Theo Chocolate Space

Fast-growing chain plans to open in the Fremont neighborhood this fall

By Rob Smith February 12, 2025

A person plays pickleball indoors, swinging a paddle at a bright yellow ball. Sporting a light blue shirt, black shorts, and a black cap, they compete in the vibrant space recently transformed by The Picklr's pickleball franchise.
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Photo courtesy The Picklr

A location housing a non-descript warehouse operated by Theo Chocolate in Fremont won’t stay vacant for long. It will soon become home to a pickleball complex.

The Picklr, a Utah-based nationwide franchise of pickleball chains, will open in the 27,000-square-foot space this fall. It is adjacent to the historic retail outlet and production facility Theo operated for 20 years. The Seattle chocolatier recently announced that it will close both its flagship Fremont store and another in Bellevue Feb. 16, but will continue to sell online and in select retailers.

Fast-growing Picklr operates more than 475 locations across the United States, with plans to double that count in coming years. Picklr Fremont will feature 10 courts, a pro shop and private event space. Members can play at any Picklr club nationwide.

Picklr Fremont owner Rajiv Khatri calls the club a “game-changer” for the neighborhood.

“As the birthplace of pickleball, Washington state holds a special place in the sport’s history,” Khatri says. “The Picklr isn’t just a place to play. It’s where Fremont’s pickleball community will thrive.”

The Seattle area is home to about 250 pickleball courts, both outdoors and in community centers. Many double as tennis courts. A pickleball-themed restaurant, Picklewood, is set to open in the SODO neighborhood this summer. It will feature seven indoor courts, four lighted outdoor courts, an outdoor beer garden, a bagel shop, and a restaurant and bar.

Pickleball was invented in Washington state 60 years ago. Former Gov. Jay Inslee signed legislation making pickleball — a cross between tennis and ping pong — the official state sport three years ago.

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