Seattle Culture
STG To Assume Management of 5th Avenue Theatre Space
The alliance is not an acquisition or merger
By Rob Smith March 28, 2025
Seattle Theatre Group (STG) will assume management of the iconic 5th Avenue Theatre venue in downtown Seattle.
STG already manages and presents performances at several of the city’s most iconic venues, including the Paramount, Moore and Neptune theatres.
The 5th Avenue Theatre Co. will remain a separate, nonprofit organization. STG becomes the new leaseholder of the venue and will assume overall management, a move that “protects The 5th Avenue Theatre Company’s independent use of the historic facility,” according to a news release.
STG is now responsible for bookings at the theatre outside of The 5th Avenue Theatre season, ensuring that “it remains a vital and active part of downtown, continuing to host events that make Seattle unique.”
“It enables The 5th to focus on what we do best in curating and producing first-rate musical theater specific to audiences of the Pacific Northwest,” said Bill Berry, executive director of The Fifth Avenue Theatre Co. “Together, we are transforming The 5th Avenue Theatre venue into a year-round cultural hub.”
“This alliance preserves jobs and the nonprofit operation of historic theatres, the creation of local musical theater, and will have an immense impact on the greater financial sustainability of the entire downtown neighborhood,” said STG Executive Director Josh LaBelle.
The University of Washington remains the building’s owner.
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