Seattle Culture

This Capitol Hill Paint Shop is Crazy About Customized Colors

Whip up custom colors for your home at this Instagram-worthy paint boutique.

By Rebecca Ratterman May 24, 2017


This article originally appeared in the May 2017 issue of Seattle magazine.

After playing with the idea of a special paint line for almost a decade, interior designer Rocky Rochon made his musing a reality with The Paint Laboratory (Capitol Hill, 2405 10th Ave. E; 206.557.4737). The Instagram-worthy luxury boutique shop on Capitol Hill exclusively sells Rocky Rochon Paint—a dreamy collection of highly pigmented, low-VOC (volatile organic compounds) shades that range from luscious strawberry reds to soft cerulean blues. “I love my work. I’m a problem seeker and a problem solver,” says Rochon, who launched Rocky Rochon Design in 1991.The designer started developing his paint line in 2013 and opened the doors of The Paint Laboratory in 2014, introducing Seattle to a boutique paint shop experience where employees, or colorists, help customers uncover custom paint shades that complement a room in every applicable lighting scenario from daylight to nightfall. “I use imagery with my clients…I have them tag anything they love, not necessarily the color,” explains Rochon. They’re sent home with a few color options to test. From there, the tweaking process begins and continues until the perfect color is found. What could be more personal than that?


Follow Us

PCF Wins Prestigious Remodeler's Award

PCF Wins Prestigious Remodeler’s Award

PCF Construction Group nabs awards for excellence and integrity

People Come First (PCF) Construction Group has been building dream outdoor living spaces for homeowners across the Pacific Northwest for more than 15 years. The Kent-based builder was named National Remodeler of the Year by the National Association of Home Builders (NAHB) in 2023, and a National Finalist in 2024. “Receiving the Remodeler of the…

Small-Scale Sensitivity

Small-Scale Sensitivity

Whole-house renovation respects the aesthetics of its Capitol Hill neighborhood

Miriam Larson founded Story Architecture in the belief that, if she dug deep enough, each house and the family that lives in it would have a story to tell. In time, she would also conclude that some books are perfectly happy to be judged by their covers.

Water World Wonder

Water World Wonder

Unique artistic collaboration invites water into stunning Lake Washington home

Swivel Interiors founder Kathleen Glossa lured five innovative local artists to a newly purchased vacation property perched on the northern edge of Lake Washington. Photo by Andrew Giammarco

Minecraft Motivation

Minecraft Motivation

Couple uses video game for renovation inspiration

They had a hard time visualizing what their new home might look like, so they turned to Minecraft, a hugely popular video game Microsoft markets as a tool for creative types to “battle mobs, construct shelter, and explore the landscape.” They had been playing the game for years, and didn’t need to consult the box