An Exclusive Look at the Nordstrom Men’s Department Refresh in Downtown Seattle

The Metro Level’s new look gives new meaning to the phrase 'man of the cloth'

By Andrew Hoge

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September 26, 2019

To discover the latest offerings for the fashion-forward man in Seattle’s downtown core you will need to venture underground. Nordstrom offered Seattle magazine an exclusive first look at the new and improved men’s department, the last step in a storewide refresh for the flagship location. 

Famous for the Nordstrom Grill restaurant and iconic shoe shine seating, the Metro Level, which has felt dated in recent years, received the silver fox treatment with contemporary grey tile throughout and new carpet in the men’s shoes section. The space also boasts new paint, fixtures and furniture that together offers a brighter, more inviting shopping experience.

“We wanted to create a sense of discovery, making it easy for customers on our Metro Level to browse, shop and find brands they’ve never experienced before. We’re excited about these changes and feel our refresh improves the overall experience for customers,” says store manager Adrienne Hixon.

But if interior design isn’t your cup of tea (err, whiskey) the city’s fashionistos will no doubt be drawn to the new Dior shop featuring designer Kim Jones’ latest wears. New brands have been added to the racks this fall including ALLSAINTS shoes, Monfrère denim, Amiri, Fear of God and Loewe ELN. A new Gucci shop is slated to open on October 18, not coincidentally following the new Gucci handbag store that debuted on the ground level earlier this month.

With reports showing that luxury menswear will soon outpace women’s, the retail giant’s focus on menswear doesn’t come as a surprise. Nordstrom launched New Concepts @NordstromMen in January in part to showcase its menswear offering in a new, innovative way.

“New Concepts @NordstromMen is a series of rotating pop-up shops featuring the newest menswear in partnership with the world’s best brands,” says men’s fashion director Ryan Guinn. “Curated by Sam Lobban, our vice president of men’s fashion, the space will change every eight weeks so there will always be something new for customers to explore and discover.”

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